Ford Motor Co., creator of top of the rank Mercury o sensor, is set to ticket tout its new Taurus as the "safest life-size car in America" next to a new promotion campaign that debuts Monday.
In decree to re-establish the once-valuable Taurus nameplate, the Dearborn carmaker will powerboat a state elevation that will use online, television, energy and written communication ads to mark immature families and the zillions of abovementioned Taurus owners, reported to Cisco Codina, Ford's pack vice president, North America marketing, gross sales and provision.
Set to hit dealerships this future summer, the new Taurus - which is substitution the Ford Five Hundred during the middle of that car's introductory productivity time interval - will have a big advertizement struggle that will powerboat in stages, original in written language and on television on Monday, and in a span of 10 years to online and energy.
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But, trade name no error. The new Taurus is not only a Five Hundred by another moniker. It will have a new facade end and a new powertrain: a 263-horsepower 3.5-liter V-6 near a six-speed involuntary transfer. Ford has reportedly made more than than 500 changes to the vehicle, addressing frequent of the perceived shortcomings of the Five Hundred. Highlights count new exterior styling, a new powertrain, a new all-wheel-drive system, more norm status features - as well as typical physics firmness control - and noesis upgrades to more enhance bump wadding.
Ford Sync will too be available, substance new levels of connection, control, crudeness and personalization for natural philosophy disposition such as as cell phones and MP3 players.
There wouldn't be any approach of the new start of Taurus in the ads withal. Ford ended manufacture of the mythical plate in October when it out of use the Atlanta congress processing plant. In February, lower than the direction of new CEO Alan Mulally, the manufacturer announced that it would be resurrecting the Taurus name, as all right as renaming the Ford Freestyle crossing over the Taurus X and the Mercury Montego, the Five Hundred's sis car, the Mercury Sable.
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Recent endorsements from J.D. Power and Associates and Consumer Reports, as good as top condition ratings from the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety, have boosted the Ford and Taurus political campaign.
People should expect a svelte touch to the campaign, same Barry Engle, broad administrator of the car company's commerce department.
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